From the canteen of the local movie theater in India to one of the leading top snacks brand in the India, itself tells us the story about the quality and tastes of the products. Balaji is household name in the india and specially in western india with market share of more than 70 percent. Balaji is synonym of the wafers and number one brand in the packaged snacks category – 2016 according to TRA. Balaji is named ’sultan of wafer’ by the economics times.